{"id":70,"date":"2026-07-16T06:00:46","date_gmt":"2026-07-16T06:00:46","guid":{"rendered":"https:\/\/ethics-prototyping.com\/?page_id=70"},"modified":"2026-07-19T13:23:23","modified_gmt":"2026-07-19T13:23:23","slug":"what-is-ethics-prototyping","status":"publish","type":"page","link":"https:\/\/ethics-prototyping.com\/en\/what-is-ethics-prototyping\/","title":{"rendered":"What is Ethics Prototyping?"},"content":{"rendered":"<div class=\"wp-block-group alignfull ep-page-hero ep-what-hero has-text-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c191b5c3 wp-block-group-is-layout-constrained\" style=\"color:#ffffff;background-color:#222222;padding-top:96px;padding-right:24px;padding-bottom:88px;padding-left:24px\">\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#a6a6a6;margin-bottom:20px;font-size:13px;font-style:normal;font-weight:700;letter-spacing:0.18em\">WHAT IS ETHICS PROTOTYPING?<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" style=\"margin-bottom:28px;font-size:clamp(48px, 6vw, 72px);font-style:normal;font-weight:700;letter-spacing:-0.04em;line-height:1.04\">ETHICS<br>CAN BE PROTOTYPED BEFORE THE FUTURE ARRIVES.<\/h1>\n\n\n\n<p class=\"has-base-color has-text-color wp-block-paragraph\" style=\"margin-bottom:44px;font-size:20px;line-height:1.8\">Ethics Prototyping is a method for using fiction to portray societies transformed by science, technology, institutions, and culture as concrete narratives, and for collaboratively envisioning the values, norms, and institutions those societies will need.<\/p>\n\n\n\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-2f51a2c5 wp-block-group-is-layout-constrained\" style=\"border-left-color:#a6a6a6;border-left-width:6px;background-color:#1a1a1a;padding-top:24px;padding-right:26px;padding-bottom:24px;padding-left:26px\">\n<p class=\"wp-block-paragraph\" style=\"font-size:15px;font-style:normal;font-weight:700;letter-spacing:0.08em;line-height:1.7\">FICTION\u3000\u2192\u3000CONFLICT\u3000\u2192\u3000DIALOGUE\u3000\u2192\u3000ETHICS PROTOTYPE<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c8390deb wp-block-group-is-layout-constrained\" style=\"color:#ffffff;background-color:#222222;padding-top:88px;padding-right:24px;padding-bottom:88px;padding-left:24px\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-bb21408e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:38%\">\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#a6a6a6;margin-bottom:14px;font-size:13px;font-style:normal;font-weight:700;letter-spacing:0.16em\">WHY PROTOTYPE?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-bottom:0;font-size:36px;letter-spacing:-0.03em;line-height:1.2\">WHY<br>PROTOTYPE?<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:62%\">\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:0;font-size:17px;line-height:2\">As science and technology continue to advance at an extraordinary pace, new ethical questions arise one after another. Yet many are raised only after a technology has already been implemented in society, leaving ethical reflection to play catch-up. Ethics Prototyping uses fiction to anticipate and examine ethical problems we are likely to face. By prototyping the ethics of the next generation now, we aim to help society prepare for the ethical challenges ahead.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c8390deb wp-block-group-is-layout-constrained\" style=\"color:#ffffff;background-color:#1a1a1a;padding-top:88px;padding-right:24px;padding-bottom:88px;padding-left:24px\">\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#a6a6a6;margin-bottom:14px;font-size:13px;font-style:normal;font-weight:700;letter-spacing:0.16em\">WHY FICTION?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-bottom:36px;font-size:36px;letter-spacing:-0.03em;line-height:1.2\">FICTION<br>CREATES A SHARED LANDSCAPE FOR DISCUSSION.<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-c578ceb3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c017ab4d wp-block-group-is-layout-constrained\" style=\"border-top-color:#a6a6a6;border-top-width:5px;background-color:#222222;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:16px;font-size:26px\">Making ethics tangible<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:0;font-size:16px;line-height:1.9\">Although ethics has long addressed questions of great social importance, much of its work has remained within academia. Moreover, even a well-reasoned argument can feel imposed when it takes the form of an ethicist telling others what is right. Ethics Prototyping therefore uses works of fiction to make ethics concrete and bring ethical discussion closer to everyday life.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c017ab4d wp-block-group-is-layout-constrained\" style=\"border-top-color:#a6a6a6;border-top-width:5px;background-color:#222222;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:16px;font-size:26px\">Treating emotion as an entry point to discussion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:0;font-size:16px;line-height:1.9\">Fiction gives concrete form to the norms proposed in discussion through characters, institutions, events, and conflicts, bridging abstract debate and actual society. It also provides common ground on which experts and citizens can imagine the same situations and talk together, opening a bottom-up path for public participation in ethical debate. Even emotions such as disgust or unease can be examined: rather than suppressing or surrendering to them, we can ask what they register and confront them anew through imagination.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c8390deb wp-block-group-is-layout-constrained\" style=\"color:#ffffff;background-color:#222222;padding-top:88px;padding-right:24px;padding-bottom:88px;padding-left:24px\">\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#a6a6a6;margin-bottom:14px;font-size:13px;font-style:normal;font-weight:700;letter-spacing:0.16em\">TWO APPROACHES<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-bottom:20px;font-size:36px;letter-spacing:-0.03em;line-height:1.2\">What do we take as given, and what do we examine?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:36px;font-size:17px;line-height:1.9\">Ethics Prototyping can take several forms. These categories help us clarify what can be prototyped, which questions can be addressed, and how far the inquiry can connect with public deliberation.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-c578ceb3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c25acc39 wp-block-group-is-layout-constrained\" style=\"border-top-color:#a6a6a6;border-top-width:6px;background-color:#1a1a1a;padding-top:32px;padding-right:32px;padding-bottom:34px;padding-left:32px\">\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#a6a6a6;margin-bottom:12px;font-size:12px;font-style:normal;font-weight:700;letter-spacing:0.14em\">INSTITUTION-BASED<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:16px;font-size:26px\">Institution-based<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:0;font-size:16px;line-height:1.9\">This approach assumes that a legal institution or social rule already exists, then asks what new ethical norms that society would require.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c25acc39 wp-block-group-is-layout-constrained\" style=\"border-top-color:#a6a6a6;border-top-width:6px;background-color:#1a1a1a;padding-top:32px;padding-right:32px;padding-bottom:34px;padding-left:32px\">\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#a6a6a6;margin-bottom:12px;font-size:12px;font-style:normal;font-weight:700;letter-spacing:0.14em\">NORM-BASED<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:16px;font-size:26px\">Norm-based<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:0;font-size:16px;line-height:1.9\">This approach assumes that an ethical norm has already become established in society, then asks what institutions or mechanisms would be needed to sustain it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-0c1e168f wp-block-group-is-layout-constrained\" style=\"color:#ffffff;background-color:#1a1a1a;padding-top:76px;padding-right:24px;padding-bottom:76px;padding-left:24px\">\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:18px;font-size:13px;font-style:normal;font-weight:700;letter-spacing:0.16em\">QUESTIONS WE CAN PROTOTYPE<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:28px;font-size:clamp(28px, 4vw, 48px);letter-spacing:-0.02em;line-height:1.35\">What ethics would be needed in a society where parents could freely choose their child\u2019s sex?<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-contrast-color has-alpha-channel-opacity has-contrast-background-color has-background\" style=\"margin-top:0;margin-bottom:28px;background-color:#ffffff;color:#ffffff\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:28px;font-size:clamp(28px, 4vw, 48px);letter-spacing:-0.02em;line-height:1.35\">What if consciousness could be uploaded to a computer, making immortality possible?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:0;font-size:16px;line-height:1.9\">For example, we might ask what ethics would be needed in a society where parents could freely choose their child\u2019s sex at birth, or in one where consciousness could be uploaded to a computer and immortality became possible. Rather than merely identifying problems, we aim to propose concrete ethical norms capable of guiding people\u2019s judgments and institutions in such societies.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-cbd20b8a wp-block-group-is-layout-constrained\" style=\"color:#ffffff;background-color:#222222;padding-top:96px;padding-right:24px;padding-bottom:104px;padding-left:24px\">\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#a6a6a6;margin-bottom:16px;font-size:13px;font-style:normal;font-weight:700;letter-spacing:0.16em\">LOOKING BACK AT THE PRESENT<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"margin-bottom:32px;font-size:36px;letter-spacing:-0.03em;line-height:1.25\">IMAGINING THE FUTURE MEANS<br>REEXAMINING THE VALUES OF THE PRESENT.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:0;font-size:17px;line-height:2\">At first glance, Ethics Prototyping may seem to be an exercise in imagining the ethics of distant societies or fictional worlds. Yet it is we, living in the present, who envision those ethics. By considering what ethics a different society would require, we bring normally unexamined moral intuitions into view and clarify what we truly regard as good or bad. Ethics Prototyping looks back at the present from the ethics the future may need, revealing ethical demands that may already apply to us today.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>WHAT IS ETHICS PROTOTYPING? \u502b\u7406\u306f\u3001\u672a\u6765\u3092\u5f85\u305f\u305a\u306b\u8a66\u4f5c\u3067\u304d\u308b\u3002 \u502b\u7406\u30d7\u30ed\u30c8\u30bf\u30a4\u30d4\u30f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-70","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ethics-prototyping.com\/en\/wp-json\/wp\/v2\/pages\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ethics-prototyping.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ethics-prototyping.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ethics-prototyping.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ethics-prototyping.com\/en\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":4,"href":"https:\/\/ethics-prototyping.com\/en\/wp-json\/wp\/v2\/pages\/70\/revisions"}],"predecessor-version":[{"id":154,"href":"https:\/\/ethics-prototyping.com\/en\/wp-json\/wp\/v2\/pages\/70\/revisions\/154"}],"wp:attachment":[{"href":"https:\/\/ethics-prototyping.com\/en\/wp-json\/wp\/v2\/media?parent=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}